Candy BAZAAR: The sugar confectionary industry

Every child's dream.This category includes all the non-chocolate candies such as Bubble Gums, Chewing Gums, Lozenges, Hard Boiled Candies, Digestive Candies, Éclairs etc......

The estimated annual market for this category is around Rs. 3500 Crores with the organized sector accounting for almost 70% of this market i.e. approximately 2500 Crores. The market growth is pegged at a CAGR of 7% for the next few years with the organized sector growing at a slightly higher pace.

Close to 50% of this category is accounted for by the Hard Boiled Candies (30%) and Cough Lozenges (20%). Interestingly cough lozenges are sold more because of surrogate use. By smokers to suppress breath odor. I am certain that this category is closely linked to the tobacco industry (which I shall analyze separately one day). This may perhaps also be the reason why this category is growing compared to the Hard-boiled candies which are declining. I also feel that the apparent decline of Hard Boiled candies is not actually a decline but a phenomenon of a base category getting split into specialized categories such as gum's and digestive candies.

Perfetti India sales close to R. 700 Crores accounts for 30% of the organized market with some of the most visible brands such as alpenleibe, center fresh etc. In my view the primary reason for the success of this company is, besides its iconic advertising, is its fantastic sales and distribution model and the terms of trade. ITC of course has also become a major player because of its extensive reach of cigarettes.

A little WORD HISTORY: Did you know that the word “Candy” has its roots in the Arabic word “Quandi” which means a Lump Of Sugar which it self traces its roots to the Sanskrit word “Sharkar Kandi” i.e. sweet potato!!! So both the English words “Sugar” & “Candy” have followed the same path from Sanskrit to Arabic to English!!!!!!!!!!

14 comments:

Anonymous said...

If some one wishes expert view concerning blogging and site-building afterward i propose him/her to go to see this webpage, Keep
up the nice work.
My web blog : Asianlaboratories.In

Anonymous said...

After looking at a few of the blog articles on your site, I
really like your way of blogging. I book marked it to my bookmark website list and will be checking back soon.
Take a look at my website too and let me know how you feel.
My blog post ... http://wiki.kithara.gr/index.php?title=Χρήστης:JesusGarv

Anonymous said...

It's great that you are getting ideas from this article as well as from our dialogue made here.
Review my web site : Http://Www.Kiezfunk.Net/Mediawiki/Index.Php?Title=Benutzer:Barbflann

Anonymous said...

You need to take part in a contest for one of the most useful
sites on the net. I am going to recommend this
web site!
Here is my web page - Http://Graffinscollege.Com

Anonymous said...

Just desire to say your article is as astonishing.
The clearness in your post is simply excellent and i can assume you're an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please keep up the enjoyable work.
Here is my web-site :: Sams Quick Loans

Anonymous said...

Quality articles or reviews is the main to interest the users to go to see the
web site, that's what this web site is providing.

My blog; Buy followers 365

Anonymous said...

fantastic points altogether, you just gained a emblem new
reader. What might you recommend about your publish that you simply made some days ago?
Any sure?

Here is my web blog World Of Tanks Hack

Anonymous said...

Hi to every body, it's my first go to see of this blog; this web site includes amazing and really fine information for visitors.

Feel free to surf to my blog post ... unknown

Anonymous said...

Thanks for another informative web site. Where else may just I am getting that type of information written in such a perfect way?
I've a mission that I'm simply now running on, and I have been on the glance out for such info.



Also visit my weblog - The Interlace

Anonymous said...

If some one needs to be updated with newest technologies after
that he must be pay a visit this website and be up to date
daily.

Feel free to surf to my page :: World Of Tanks Hack

Anonymous said...

Very good information. Lucky me I found your site by chance (stumbleupon).
I have book marked it for later!

Here is my web site Minecraft Crack

Anonymous said...

Knowing how to get a loan to buy an existing business is an important step to becoming
an owner if you need capital. What is not understood is that this insurance is tacked onto the front of the personal loans.
And by availing these loans, borrowers can borrow anything from five thousand pound to twenty five thousand pound.


Stop by my blog; creditos personales rapidos

Anonymous said...

You're so cool! I don't believe I have read something like that before.
So nice to discover someone with some original
thoughts on this subject matter. Seriously.. many thanks for
starting this up. This site is something that's needed
on the web, someone with some originality!

My website; freecams

Anonymous said...

I also been participating in fantasy football since 2002 and during that time I've tracked my players and kept an all-time of their performance on my little teams.
Forget your loyalties - his should preferably be obvious, but many do not follow this key guide. If you are playing in an aggressive draftkings promo league its business not financial. Drafting with your heart rather than following the rules will cost the season.
There are about a couple of things the fantasy league may use so and still have utilize the beds base percentage system as a category. Your very first thing you can do is to obtain rid of the batting average as being a category. Publish will have more then be replaced by the bottom percentage. The other method involves making the batting average as since it is category when incorporating the bottom percentage, typically works well. As the case may be, the base percentage is liable for critical modifications to the values of certain players and value in connection towards fan duel promo code universe.
11. Gordon Beckham (.277 BA, 19 HR, 80 RBI, 85 Runs, 9 SB) Extra valuable once he gains 2B eligibility. Think young Chase Utley- yes, he'll be that strong.
Now, Williams will miss his rookie season and Beanie Wells is the one thing Arizona has at a position is Wells and LaRod Stephens-Howling. This can be Wells for you to finally proves that he deserves that starting running back job role.